Monthly Archives: March 2017

How eRecall Reduces Risks of Recall to Business Owners

eRecall for manufacturers

Negative implications of recalls affect both the manufacturer and the business owner. Whereas the manufacturer will be adversely affected by brand trust issues and lost sales, the business owner will experience lost sales, hectic recall-transportation to the manufacturer as well as negative association with the manufacturer.

Businesses adversely affected by recalls include:

  • Resellers
  • Retail stores
  • Distributors
  • Wholesalers
  • Processing businesses relying on manufactured goods
  • Contractors
  • Intermediaries

Recently, a giant airbag maker, ‘Takata Corp. Airbags‘ was hit by the harshest recall of airbags after complaints that nine people had lost their lives after being hit by plastic and metal shrapnel from the defective airbags. Takata reacted by recalling almost 300 million airbag inflators worldwide as of September 2016 with the Japanese airbag maker announcing that the worst-case costs would exceed 26 billion dollars.

Takata airbags are used worldwide from Latvia to Mongolia, from Beijing to Pretoria and Tokyo to Rio. There were business owners in different countries dealing with Takata airbags ranging from wholesalers, distributors, retailers, garage operators, raw-material suppliers, human resource suppliers, and hundreds of other businesses working with Takata Corp. Airbags to serve the world.

This recall had a devastating effect as consumers were afraid of these airbags. This led to many consumers opting for cars containing other airbags models leading to lost sales. Wholesalers, retailers, intermediaries, distributors and garage operators experienced lost sales too while suppliers of raw cut their supplies.

eRecall for manufacturers

To deal with the recall menace, business owners have to develop a way of keeping their existing customers happy while still attracting other prospective buyers. When confusion arises due to recall, customers may panic and steer clear of your products. Since not all the products might be affected, it is necessary to have a flow smooth of information informing the affected customers while striving to convince the unaffected customers and prospective buyers not to worry.

eRecall is an online service that seeks to address recall problem for business owners. eRecall works to bring business owners closer to customers and manufacturers to make the recall process effective and efficient. This, in turn, will solve confusion problems that might blow the recall process off proportion.

Since you, as the retailer, wholesaler, intermediary, contractor or distributor, are the one who deals with consumers, the recall process might require the consumer to bring back the recalled item to you. You will then transport it back to manufacturer or repairer.

In the case of replacement, the replacement item will come through you. eRecall bridges the communication gap by helping you communicate will enable your customers and your manufacturer, distributor or any other business in your chain.

Resolution Center

One of the most important tools in eRecall is the resolution center. It is at this communication center that the real communication and transactions take place. The resolution center is a secure platform where you communicate the recall details with all parties in your chain. Here is how the resolution center will help you as a business owner:

  • Communication Channels

At the resolution center, you can communicate directly with the manufacturer. The manufacturer will give you all the details of the recall including the specific number and details of recalled items sold through your business.

Consumers who bought the affected items through from your business will be able to communicate to you directly. You will be able to handle all their needs in one place instead of picking calls or replying messages to thousands of consumers.

  • Recalls Grouped by Product Items

eRecall groups recalled items by product items. If you are a retailer dealing with hundreds of different products, it will be difficult to manage six different recall products by your own. To avoid this, eRecall has grouped recalls according to product type. You will be able to differentiate a coffee-maker customer from a hair-dryer customer.

  • Easy Claims Handling

If six different products in your store are facing a recall, eRecall has made it easier for you to navigate through hundreds of claims made by customers who purchased these items from you. The claims are sorted according to the item being recalled. 

Products Center

The Products Center is a platform where you add all the products you purchase from manufacturers. You can add whichever products you deal with; cars, foods, drugs and electronics among others. This platform allows you to manage these products and notifies you if any item is recalled. You will be aware of all the recalled items way before customers place their claims.

eRecall is the place to be if you want a smooth recall process for items bought from your store. You might not be the manufacturer, but it’s your obligation to help the manufacturer to maintain your good brand recognition and avoid brand name damage.

 

Install eRecall iOS app for free from the app store today!

If you would like to share your experience with eRecall app to be featured in our website. Email me: mostafa (at) erecall (dot) net

How Consumers Can Avoid Risks of Recalls by Using eRecall

 

You have probably seen images of completely damaged Samsung Galaxy Note 7 Samsung Galaxy Note 7 after its battery exploded. Some of these Samsung Note 7 cell phones exploded while on flight posing real risks to passengers. These are some of the problems consumers face for purchasing faulty products.

There are thousands of faulty products on sale ranging from electronics, cars, drugs and food substances. At times you do not know the safety status of a product at the point of purchase. You only realize the device is unsafe when an accident occurs or a recall is made.

You have seen significant recalls being made. For instance, in the year 2000, Ford automobile maker recalled over 6.5 million cars running on Firestone tires after the faulty tires caused 90 deaths, 240 injuries and 1,400 complaints in the United States. A giant drug manufacturing firm, Merck (MRK), recalled its arthritis drug Vioxx in the year 2000 after the drug was found to increase the risk of contracting heart attack. The related lawsuits and settlement claims saw the firm spend $4.85. In February 2017 alone, SodaStream recalled its carbonated bottles due to injury hazard, Moose Toys recalled toy frogs to avoid injury and chemical hazards, and Sony recalled VAIO laptop battery while Little Tikes recalled toddler swings exposing kids to fall hazard. These are just but a drop of water in an ocean.

Safety and Risk Mitigation

Recalls are a major source of worry for consumers. While Consumer Product Safety Commission (CPSC) and Food and Drug Administration (FDA) conduct tests to determine the safety of consumer goods, you should be aware that these agencies are not able to comb the millions of products on the shelves. It is important for you as an individual to put in measures to keep your family safe.

Thanks to eRecall, we can now check for recalls easily. eRecall is an application which allows you to check for recalls for all your household items including electronics, car, food items, baby items, drugs as well as other assets you own at home. eRecall gives you information on your recalled assets and helps you communicate with the manufacturers to get a replacement or a refund.

How eRecall Works

eRecall is easy to use. First, you need to download the application from https://www.erecall.net and install it. Alternatively, you can get it from Apple App Store.

Sign up to create your profile from where you will be operating. Next, you will need to import your household equipment details. You do this by scanning the bar code on the equipment. This information will be stored in your profile for future use. You can now sit back and wait for notification on recalls when any of the imported items is recalled.

How to use eRecall at The Point of Purchase

It is important to check the safety status of items on the shelf before making a purchase. eRecall is configured to check the safety of that cookie within seconds. Here are two simple steps:

  1. Scan the bar code on the cookie using eRecall app.
  2. Read the safety feed on the cookie.

It’s that pretty easy and fast. These two seconds you use to scan the cookie might become life-saving seconds when you realize that the Food and Drugs Administration has already ordered a recall.

Future Risk Mitigation

Besides offering you immediate services at the point of purchase or import, eRecall will be right here for you one year later. Since all your details were saved in your profile, eRecall will notify you when a recall is made in future. You can rest assured that any future recall will be communicated to you as soon as the recall is made. This will help you reduce exposure to recall risks.

Benefits of eRecall to Consumers

Consumers enjoy numerous benefits from using eRecall. Some of these benefits include:

  • Notification on recalled items.
  • Reduced risks due to recall awareness.
  • Ability to communicate directly with manufacturers in case of a recall.
  • Ability to place a claim with the manufacturer in case of a faulty product.
  • Ability to monitor progress on a product which has been recalled for repair or replacement.
  • eRecall helps consumers avoid purchasing faulty items.
  • It is easy to use for all consumers.
  • eRecall gives the consumer ability to enter details of old and existing products.
  • Daily notifications keep the consumer on alert of other recalled products.
  • eRecall allows for stress-free claim settlement between consumer and the manufacturer at the resolution center.
  • It is free! spread the word to all of your friends and family.

eRecall is, therefore, a vital application to every consumer. You get a chance to get first-hand recall information on items in your home as well as save money through the resolution center.

The eRecall application is dedicated to keeping your family safe by informing you of any faulty items you have in your household.

Install eRecall iOS app for free from the app store today!

If you would like to share your experience with eRecall app to be featured in our website. Email me: mostafa (at) erecall (dot) net